16. January 2019 — No Comments
User experience is subjective by nature. We can measure its effects on product engagement (e.g. pageviews, time on site, etc.) and conversions (signups and sales). But how do we directly measure and benchmark UX? ... Read the full article
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Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.