9. July 2020No Comments

Time to Kill the Take-Home Design Test

It’s happened again, another designer, another design challenge, another squandered 10 hours. Isn’t it about time we put an end to this useless time-waster? ... Read the full article

19. June 2020No Comments

How Holocracy, Transparency & Feedback Overcome Bad Management

The concept of hierarchy has earned a bit of a bad name in software circles. ... Read the full article

26. January 2020No Comments

How to Recruit More Women to Your Company

Many leaders care about gender diversity — at least they say they do. LinkedIn research shows that 78% of talent professionals say that diversity is a top hiring priority for their company and gender diversity in particular is the number one issue they’re tackling in this area. ... Read the full article

14. January 2020No Comments

The Feedback Fallacy

Managers today are bombarded with calls to give feedback—constantly, directly, and critically. But it turns out that telling people what we think of their performance and how they can do better is not the best way to help them excel and, in fact, can hinder development. ... Read the full article

12. August 2019No Comments

Why Criticism Is Good for Creativity

One of the most popular mantras for innovation is “avoid criticism.” The underlying assumption is that criticism kills the flow of creativity and the enthusiasm of a team. Aversion to criticism has significantly spread in the last 20 years, especially through the advocates of design thinking. ... Read the full article

22. June 2019No Comments

Tesla’s UX is too far ahead to make sense (now)

Yesterday and today I finally had a chance of testing a Tesla Model 3. More than the driving experience, I was interested in the UX relatively to the 15 inches touchscreen that dominates the dashboard. FIFTEEN INCHES TOUCHSCREEN, let that sink for a moment. ... Read the full article

29. May 2019No Comments

Ego & Agile: both brought me to the brink of failure

In 2014, I started my first business, BackTracker, wanting to bask in the glory of being the next big thing. But my ego drew the company to the brink of failure, as I failed to listen to others, failed to focus, & failed to adapt. ... Read the full article

8. May 2019No Comments

Entertainment, like friendship, is a fundamental human need; it changes how we feel and gives us common ground. Netflix is better entertainment at lower cost and greater scale than the world has ever seen. We want to entertain everyone, and make the world smile. ... Read the full article

31. January 2019No Comments

The Hard Truth About Innovative Cultures

The conventional wisdom is that successful innovation depends on providing an environment where there’s a tolerance for failure and a willingness to experiment, it’s safe to speak up, and it’s highly collaborative and nonhierarchical. The reality is that these elements do not suffice. ... Read the full article

26. November 2018No Comments

How to Set Up an AI R&D Lab

The moment a hyped-up new technology garners mainstream attention, many businesses will scramble to incorporate it into their enterprise. The majority of these trends will splutter and die out by Q4. Artificial intelligence (AI) is unlikely to be one of them. ... Read the full article

Get in touch,
hello[aet]thomas-otto.net

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.