26. January 2020No Comments

Evolution of a UX Designer

The field of user experience (UX) design has changed over the years, and expectations for designers to change appropriately is fast becoming a reality. The role of the UX designer has evolved beyond making products more human-centered to thinking about systems, processes and organizational outcomes. ... Read the full article

25. January 2020No Comments

Why Google’s new search results design is a dark pattern

Humans are self-training machines, and in the context of the internet, we’ve trained ourselves to ignore the intrusive adverts which increasingly clutter our screens. ... Read the full article

21. January 2020No Comments

Design Sprints are not for everyone

The first time I read the Sprint book I thought it was a panacea, something that could solve small improvements or create disruptive products… but that’s not quite the case. ... Read the full article

21. January 2020No Comments

What do I mean by strategic design

My intention here is not to offer a definition of strategic design. Instead, I would like to explore it from my own, specific angle. This is more a contemplation and reflexion on my own practice and an attempt to make sense of it. ... Read the full article

14. January 2020No Comments

Sustainable UX: How Designers Can Help Make a Positive Impact on the Environment

The North Pole will be ice-free in about 10 years. Ocean currents are shifting, which threatens Europe with weather chaos. Shifting rainfall and collapsing agriculture drives conflicts around the globe. ... Read the full article

14. January 2020No Comments

The league of evil designers

“So, you want to join the league of evil designers? Come in, sit down. Is the chair uncomfortable? Good. Let’s go through your application. Ah, 2 years in online casinos? Not bad. ... Read the full article

14. January 2020No Comments

Design & Data: defining a problem ecosystem

Without a clearly stated problem, projects are subject to plot twists (follow the rabbit), never-ending stories (scope, anyone?), and poor ROIs (ill-defined outcomes). ... Read the full article

13. January 2020No Comments

The Opportunity Backlog Framework: A User-Focused Alternative To The Product Roadmap

Most of us are familiar with product roadmaps: documents that depict the release cadence of a series of features & functions in order to eventually arrive at an overall product vision. ... Read the full article

21. December 2019No Comments

How co-design can shape big companies from the inside

This is the transcript of a talk I gave in October 2019 in Bologna for the XIII Summit Italiano di Architettura dell’Informazione, organised by Architecta. ... Read the full article

19. November 2019No Comments

Pretty useless: don’t hire dribbblish designers

You’re a Creative Director looking to hire a new designer. You’ve found two potentials who have both created designs for a weather app. Based on the following designs, which one do you hire? Without a doubt, the designer on the right. ... Read the full article

Get in touch,
hello[aet]thomas-otto.net

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.