11. September 2019No Comments

NPS is a waste of time. Use these metrics instead.

Ask any executive what the top 3 metrics they watch in their company are and you’ll get some combination of revenue and sales metrics and, of course, the company’s NPS. ... Read the full article

7. September 2019No Comments

Soft Skills in UX Design Leadership

A couple of years ago I had a conversation with one of my UX mentors, Diana Furka, about soft skills in design. Now that I’m in a position where I often interview and review UX Design candidates, I think a lot about our talks on the topic. They mattered. ... Read the full article

5. September 2019No Comments

A researcher skills & career workshop

In November, 2018, an intrepid group of volunteers gathered round the #skills-framework channel in the ResearchOps Community slack group. Our aim was simple: create a researcher skills framework, helping researchers grow and charting the boundaries of research and operations. ... Read the full article

29. August 2019No Comments

Online-Standardprozesse für Baden-Württemberg

Bis 2022 müssen auf Landes- und Kommunalebene 470 Verwaltungsservices digitalisiert werden. Im Südwesten Deutschlands versucht das service-bw-Team dies jeweils nur ein Mal anzugehen — dafür aber richtig gut und konsequent nutzerorientiert. Um mehr zu erfahren, sprachen wir mit Dr. ... Read the full article

22. August 2019No Comments

Are bad designers hiding behind the term “UX”?

This is not an article about whether UX and UI are separate disciplines or not. This is a story on whether UX designers should pay more attention to the visual quality of their outputs. In the early years of the commercial web, we were all Web Designers. ... Read the full article

5. August 2019No Comments

Exploring the Reasons for Design Thinking Criticism

Design thinking has been called revolutionary, a “failed experiment,” and a set of buzzwords. While contradictory, these statements shed light on the increasing criticism of design thinking. ... Read the full article

27. July 2019No Comments

5 signs your product and UX teams are disconnected

I’m a little spoiled. As a product manager and startup founder I’ve been lucky to work with fantastic UX design professionals to launch several successful products and features. ... Read the full article

27. July 2019No Comments

So you want to hire a UX Designer.

First things first: There is no such thing as a UX Designer.(User) Experience Design is a design discipline on the same level as e.g. Industrial Design, Architecture and Communication Design/Advertising. What connects them is the goal to solve (discipline-specific) problems. ... Read the full article

16. July 2019No Comments

Designing Ethically

One of the biggest problems facing designers is how to create a more humane future. This has probably been the case for as long as there’s been a design profession. However, Design’s scale, influence, and reach has never been more profound—or more dangerous. ... Read the full article

14. July 2019No Comments

DNA of a Designer

The traits of strategic designers and how they varyWhile I naturally ask myself many questions around ‘What design is today’ and ‘The impact of design thinking for businesses and design’, these must of course be considered hand-in-hand with ‘Who and what is the designer of today*?’ … ... Read the full article

Get in touch,
hello[aet]thomas-otto.net

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.