22. May 2019No Comments

MVP: the reality of the modern term

Today so many product teams start their products with an MVP version but, unfortunately, often they don’t realize what does it mean to work with the MVP. And therefore there are many mistakes during the process. Some of them could cost enough money and team resources. ... Read the full article

20. May 2019No Comments

‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

When a design serves a large and varied population of users, stakeholders sometimes direct that the design must target “everyone. ... Read the full article

16. May 2019No Comments

How Apple Is Giving Design A Bad Name

Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. ... Read the full article

15. May 2019No Comments

I wrote the book on user-friendly design. What I see today horrifies me

More people than ever are living long, healthy lives. According to the U.S. Department of Health and Human Services, the average life expectancy is 78.6 years for men and 81.1 for women. More relevant, however, is that as people grow older, their total life expectancy increases. ... Read the full article

14. May 2019No Comments

If You’re Not Using UX Data, It’s Not UX Design

UX designers have a variety of problem-solving techniques at their disposal, but the use of these resources must be lead by research-driven insights about users. Without user-centered data, UX designers are forced to rely on intuition and experience for guidance. Why is that a problem? ... Read the full article

7. May 2019No Comments

The Tyranny of Convenience

In the ongoing and growing opposition to the seemingly dystopian world technology companies are building, convenience is often overlooked ... Read the full article

29. April 2019No Comments

Work skills for the modern design workplace

The way we work is changing. It has always been evolving, year after year — if you’ve paying enough attention to it. I’m not just talking about tools and workflow here. ... Read the full article

21. April 2019No Comments

To combat addiction and mental illness, people are talking to machines

One of the world’s first chatbots was a therapist. Built in 1964 by MIT researcher Jerome Weizenbaum, the program, called ELIZA, was designed to mimic techniques from Rogerian psychotherapy where the therapist prompts the patient to examine their own thoughts and feelings. ... Read the full article

9. April 2019No Comments

How To Make Personas More Scientific

Personas are a staple of UX research. Some 70% of practitioners report using them. ... Read the full article

9. April 2019No Comments

Making Sense of it All: Personas and Archetypes

First ResearchOps Berlin Meetup kicked off at smava demonstrating their collaboration within the team and across methods and finished with inspiring discussions. On 07.02., we held our first meetup at the office of the loan comparison portal smava. ... Read the full article

Get in touch,
hello[aet]thomas-otto.net

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.