9. July 2020No Comments

Time to Kill the Take-Home Design Test

It’s happened again, another designer, another design challenge, another squandered 10 hours. Isn’t it about time we put an end to this useless time-waster? ... Read the full article

3. July 2020No Comments

Design has an empathy problem: white men can’t design for everyone

IDEO is one of the most well known and successful design consultancies in the world. But in recent days they’ve gotten pushback on Instagram for their record on diversity and the state of diversity in design in general. ... Read the full article

17. May 2020No Comments

COVID-19: the ultimate Design Thinking use case

Anyone can publish on Medium per our , but we don’t fact-check every story. For more info about the coronavirus, see . ... Read the full article

13. May 2020No Comments

DesignOps or UX Strategy or Design Management or Design Leadership?

It looks like “DesignOps” is about to outshine other terms to describe digital product design management. The term has appeared more and more in recent years. Now it is riding the wave of a hype cycle with the release of the “DesignOps Handbook” by InVision. ... Read the full article

25. April 2020No Comments

How to overcome design by committee

ave you ever experienced a design review that went rogue? Everyone in the room has a different opinion about what the design should look like, nobody is happy with what they are seeing. ... Read the full article

25. April 2020No Comments

How to be more strategic?

How to be more strategic?Reimagining UX strategy and the role of researchers. · 8 min readhttps://icons8. ... Read the full article

4. April 2020No Comments

Why numbers can deceive you in usability testing

vividly remember interviewing a participant for the first time. Riddled with leading questions, it was a subpar experience for all parties involved. By the fourth participant, something hard to explain happened, I could predict what the next person would do. ... Read the full article

4. April 2020No Comments

Build Up Your Organization’s UX Design Capacity

Almost every UX team starts the same way. I bet your team started this way too. Your team’s first mandate was to improve the user experience. ... Read the full article

10. March 2020No Comments

Calculating ROI for Design Projects in 4 Steps

As UX professionals, we see inherent value in improving the experiences of products and services. But many people don’t see it that way. And sometimes, those people make decisions about your funding. ... Read the full article

26. January 2020No Comments

Why I Decided to Revise Just Enough Research

Wow, thinking about 2013 is like looking back at the Cenozoic Era. And yet, it was only six short years ago that Just Enough Research popped into being following a lot of late nights staying up writing in a panda kigurumi. (Best way to stay warm and comfortable while typing at 1 am. ... Read the full article

Get in touch,

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.