31. January 2019No Comments

ResearchOps and User Experience

The ResearchOps Community “In early 2018, Kate Towsey established a ResearchOps Community on Slack, bringing together a global community of user researchers to shape the emerging practice of ResearchOps,” continues Pabini. “She has also coalesced a community around ResearchOps on Medium. ... Read the full article

16. January 2019No Comments

Common excuses for not talking to your customers — and how to get over them

As a startup founder, you know you should be talking to your customers more. Every startup book you’ve read is full of examples of how customer feedback has helped shape the products you now love using every day. ... Read the full article

10. November 2018No Comments

9 Tips from Design Research: Getting More from Your Conversations

4. Start off slowly, then ramp up. People have a tendency to jump into heady topics of discussion right away, leaving others in the room feeling unprepared. So, rather than jumping right into asking detailed questions, start with broad topics, then get more specific as the conversation progresses. ... Read the full article

2. November 2018No Comments

Why I am breaking up with design sprints

I spoke at Design Thinking London last week, on the topic of design sprints. When Carmen first asked me to speak, I wasn’t sure if I wanted to talk. ... Read the full article

28. October 2018No Comments

Building strategic meaning: personas or archetypes?

Let’s start with some definitions. Personas are (according to their creator Alan Cooper): “…not the real people but they represent them throughout the design process. They are hypothetical archetypes of actual users. ... Read the full article

25. October 2018No Comments

Skip User Research Unless You’re Doing It Right — Seriously

What user researcher hasn’t heard a question like that? We implement new tools and leaner processes, but try as we might, we inevitably meet the terminal velocity of our user research — the point at which it cannot be completed any faster while still maintaining its rigor and validity. ... Read the full article

14. October 2018No Comments

UX is your business, start minding it.

UX titles suck. Why? Because none of them contain the word “business” and at the end of that delightful user journey is a business, YOUR business to be exact. ... Read the full article

10. October 2018No Comments

Time to talk about Research-Ops

First things first; a hat tip to Kate Towsey who baptized the Research-Ops slack channel and legitimized the need for this capability. Alright, let’s get started. The definition is shifting sands. So, let me begin with mine and be prepared for a reality check. ... Read the full article

8. October 2018No Comments

When It Comes To Personas, The Real Value Is In The Scenarios

Personas without scenarios are like characters with no plot. — Kim Goodwin I’ve seen it happen many times. A team launches a project to identify user personas with all the best of intentions. They'll define three, four, sometimes as many ten or fifteen different personas. ... Read the full article

24. September 2018No Comments

General Assembly ‘Talk Data to Me’ Series: How to engage the broader community during enterprise technology design

For software design teams working on enterprise-level technology products, our users are often highly specific and highly technical. This can be a difficult challenge, as our opportunities for relevant feedback are limited. ... Read the full article

Get in touch,
hello[aet]thomas-otto.net

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.