25. April 2020No Comments

How to be more strategic?

How to be more strategic?Reimagining UX strategy and the role of researchers. · 8 min readhttps://icons8. ... Read the full article

4. April 2020No Comments

Why numbers can deceive you in usability testing

vividly remember interviewing a participant for the first time. Riddled with leading questions, it was a subpar experience for all parties involved. By the fourth participant, something hard to explain happened, I could predict what the next person would do. ... Read the full article

26. January 2020No Comments

Why I Decided to Revise Just Enough Research

Wow, thinking about 2013 is like looking back at the Cenozoic Era. And yet, it was only six short years ago that Just Enough Research popped into being following a lot of late nights staying up writing in a panda kigurumi. (Best way to stay warm and comfortable while typing at 1 am. ... Read the full article

29. October 2019No Comments

Untangling the Deeper Concept

Indi Young doesn’t have anything against Post-its, per se—except, she admits, they might be the enemy. “I hate to blame sticky notes,” says the author (most recently of Practical Empathy) and founding partner of UX agency Adaptive Path. ... Read the full article

1. October 2019No Comments

User researchers need to understand the business

We recently had a discussion in my product team about our roles and responsibilities. ... Read the full article

11. September 2019No Comments

NPS is a waste of time. Use these metrics instead.

Ask any executive what the top 3 metrics they watch in their company are and you’ll get some combination of revenue and sales metrics and, of course, the company’s NPS. ... Read the full article

5. September 2019No Comments

A researcher skills & career workshop

In November, 2018, an intrepid group of volunteers gathered round the #skills-framework channel in the ResearchOps Community slack group. Our aim was simple: create a researcher skills framework, helping researchers grow and charting the boundaries of research and operations. ... Read the full article

5. August 2019No Comments

Exploring the Reasons for Design Thinking Criticism

Design thinking has been called revolutionary, a “failed experiment,” and a set of buzzwords. While contradictory, these statements shed light on the increasing criticism of design thinking. ... Read the full article

11. June 2019No Comments

First Rule of Usability? Don’t Listen to Users

In past years, the greatest usability barrier was the preponderance of cool design. Most projects were ruled by usability opponents who preferred complexity over simplicity. As a result, billions of dollars were wasted on flashy designs that were difficult to use. ... Read the full article

11. June 2019No Comments

Why User Interviews Fail

User interviews are an important generative method for UX. Generative methods (like interviews and focus groups) produce knowledge. In contrast, evaluative methods (like a usability test of a draft design) test hypotheses. When interviews are done well, we learn about our users’: ... Read the full article

Get in touch,
hello[aet]thomas-otto.net

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.