17. September 2021No Comments

Creative and Strategic Leadership in Design Orgs—Super-Senior ICs and the Shadow Strategy Team (3rd in a series on Emerging Shape of Design Orgs), Peter Merholz

This post builds on the Emerging Shape of Design Orgs. As design organizations scale, I’ve worked with a number of design leaders who struggle with all that’s expected of them. Let’s look at the “HR Software” org I drew in the last post. ... Read the full article

15. July 2020No Comments

7 Leadership Lessons Men Can Learn from Women

Although there is a great deal of public interest in ensuring more women become leaders, thereby reversing their under-representation in the ranks of power, too many suggested solutions are founded on the misconception that women ought to emulate men. ... Read the full article

15. July 2020No Comments

Tools for Systems Thinkers: Systems Mapping

Systems thinking requires a shift in our perception of the world around us. In order to build a new multidimensional thinking framework, we need to discover the dynamics and interconnectedness of the systems at play. ... Read the full article

25. April 2020No Comments

How to be more strategic?

How to be more strategic?Reimagining UX strategy and the role of researchers. · 8 min readhttps://icons8. ... Read the full article

21. January 2020No Comments

What is strategic design?

Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service. Strategic design applies some of the principles of traditional design to "big picture" systemic challenges like health care, education, and climate change. ... Read the full article

21. January 2020No Comments

What do I mean by strategic design

My intention here is not to offer a definition of strategic design. Instead, I would like to explore it from my own, specific angle. This is more a contemplation and reflexion on my own practice and an attempt to make sense of it. ... Read the full article

4. January 2020No Comments


About 12 years ago, I co-founded a startup called Basecamp: A simple project collaboration tool that helps people make progress together, sold on a monthly subscription. It took a part of some people’s work life and made it a little better. ... Read the full article

27. October 2018No Comments

What a strategic designer* does?

On 17th of February 2014, I wrote the article below reflecting on my initial steps as strategic designer. Today, more than two years later I agree with many of the points I mentioned but also I can elaborate a bit more on it due to these years of practical experience. ... Read the full article

25. October 2018No Comments

Design strategy: the secret to survive in the transformational era.

Design is shaping business as ever before. With the irruption of design thinking as a mainstream methodology in 2000s, companies started to pay attention to design and implement this new perspective to solve old unsolved problems. ... Read the full article

Get in touch,

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.