8. September 2021No Comments

Principles for Design Principles

In my experience creating a useful set of design principles is really, really hard. I was reminded of this recently when I led the creation of a set of design principles to help define the future experience for Citizens Advice. During this process I was reminded of a few key rules to consider… ... Read the full article

7. September 2021No Comments

When IBM acquired Austin-based business processing software company Lombardi Software in 2010, Phil Gilbert, then Lombardi CEO, stayed on and was tasked with doing at IBM whatever it was he did at his former company to make customers love their product. ... Read the full article

3. September 2021No Comments

A comprehensive list of human-computer interactions

Whether you are a seasoned Designer (have webmaster in your CV) or new to the world of digital software product design (UXD, UXR, UI, IxD, IA, CX, LX, VD, FE, SO, PO, ML, AI, etc) the universe in which you can apply your craft and skills are continuing to grow. ... Read the full article

13. July 2020No Comments

Design is not about solving problems

Well, now there’s a hot take huh. But let me explain. I think one of my shortcomings when it comes to design is this: I always want to fix the problem. I want to have the perfect idea, the perfect design doc, ready to go and implement right this second. But wait... ... Read the full article

25. April 2020No Comments

How to overcome design by committee

ave you ever experienced a design review that went rogue? Everyone in the room has a different opinion about what the design should look like, nobody is happy with what they are seeing. ... Read the full article

26. January 2020No Comments

Evolution of a UX Designer

The field of user experience (UX) design has changed over the years, and expectations for designers to change appropriately is fast becoming a reality. The role of the UX designer has evolved beyond making products more human-centered to thinking about systems, processes and organizational outcomes. ... Read the full article

13. January 2020No Comments

The Opportunity Backlog Framework: A User-Focused Alternative To The Product Roadmap

Most of us are familiar with product roadmaps: documents that depict the release cadence of a series of features & functions in order to eventually arrive at an overall product vision. ... Read the full article

Get in touch,
hello[aet]thomas-otto.net

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.