13. August 2020No Comments

How UX-mature is your company?

If you’re a UX designer or a product designer like me you already now that a good user experience can lead to increased satisfaction, more loyal customers, and ultimately more revenue. Every organization has its own goals, processes, techniques, and teams with its own characteristics. ... Read the full article

16. June 2020No Comments

Covid-19 has blown apart the myth of Silicon Valley innovation

Forgetting for a moment that this is coming from the same guy who famously explained in 2011 “why software is eating the world,” Andreessen, an icon of Silicon Valley, does have a point. ... Read the full article

13. March 2020No Comments

How to Spot an Incompetent Leader

If you want to understand why some companies have a toxic culture, underperform relative to their potential, and eventually collapse — look no further than the quality of their leadership teams. ... Read the full article

23. January 2020No Comments

Inclusive by design: beyond binary

Welcome to Inclusive by Design, a series dedicated to making UX design more inclusive. My name is Anna (she/her/hers). I specialize in building inclusive products and creating scalable systems to support accessible practices across product teams. ... Read the full article

23. January 2020No Comments

Zebras Fix What Unicorns Break

A year ago we wrote “Sex & Startups.” The premise was this: The current technology and venture capital structure is broken. It rewards quantity over quality, consumption over creation, quick exits over sustainable growth, and shareholder profit over shared prosperity. ... Read the full article

20. January 2020No Comments

Digitalisierung: Aber das Faxgerät muss bleiben!

"Auf digitale Prozesse umstellen" ist leicht gesagt, aber in vielen Firmen ein komplexes Unterfangen. Viele Mitarbeiter und Chefs lieben ihre analogen Arbeitsmethoden und fürchten Veränderungen. Andere wiederum digitalisieren ohne Sinn und Verstand und blasen ihre Prozesse unnötig auf. ... Read the full article

13. January 2020No Comments

The Opportunity Backlog Framework: A User-Focused Alternative To The Product Roadmap

Most of us are familiar with product roadmaps: documents that depict the release cadence of a series of features & functions in order to eventually arrive at an overall product vision. ... Read the full article

4. January 2020No Comments


About 12 years ago, I co-founded a startup called Basecamp: A simple project collaboration tool that helps people make progress together, sold on a monthly subscription. It took a part of some people’s work life and made it a little better. ... Read the full article

27. December 2019No Comments

Using A Period Tracking App? This Is Where All Your Personal Info Goes

Half of the world’s population has a menstrual cycle, yet it still triggers shock when our periods turn up unannounced each month. So it’s no surprise that many women have turned to period tracking apps on their smartphones to diarise their monthly cycles. ... Read the full article

27. October 2019No Comments

What is Fair Data Economy?

Fair data economy presents a competitive model for building business value from data in new, trust-based ecosystems. ... Read the full article

Get in touch,

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.