13. July 2019No Comments

Dangerous times in Design

Musings of a conflicted designerWhenever people ask me what I do, and I say I’m a designer, I dread the difficult, complex narrative, I know I’m going to have to spool, to answer that inevitable, subsequent question, “What sort of design do you do?” This is commonly accompanied by (trying to ... Read the full article

23. June 2019No Comments

The Agile Human Centered Design Toolkit—a set of methods to create high value, customer-first product definition

As consumerism grows and consumer technology advances in parallel, user expectations of the services in their lives continue to increase. ... Read the full article

17. June 2019No Comments

The Tipping Point: Who is best placed to do strategic design?

We hear a lot about Design Thinking, Strategic Design and Service Design. I’m not going to go into the potential danger that this democratisation of design is bringing to the wider Design industry —… ... Read the full article

4. June 2019No Comments

Successful Innovation Labs Have These Four Things in Common

Culture is probably the biggest differentiator between the lab and the parent organization. Labs must produce radically new ideas, and a creative culture that can produce such ideas looks very different from a culture built to optimize. ... Read the full article

4. June 2019No Comments

A Study of More Than 250 Platforms Reveals Why Most Fail

Platforms have become one of the most important business models of the 21st century. In our newly-published book, we divide all platforms into two types: Innovation platforms enable third-party firms to add complementary products and services to a core product or technology. ... Read the full article

22. May 2019No Comments

MVP: the reality of the modern term

Today so many product teams start their products with an MVP version but, unfortunately, often they don’t realize what does it mean to work with the MVP. And therefore there are many mistakes during the process. Some of them could cost enough money and team resources. ... Read the full article

22. May 2019No Comments

Der Daten-Egoismus hält Startups auf

Metropolen stecken im Dilemma: Einerseits wollen sie weniger Verkehr in den Städten und dazu etwa Autos verbannen. Anderseits haben sie kaum Erfahrungen mit den neuen Mobilitätsangeboten von privaten Anbietern. ... Read the full article

21. April 2019No Comments

The new digital divide is between people who opt out of algorithms and people who don’t

Every aspect of life can be guided by artificial intelligence algorithms–from choosing what route to take for your morning commute, to deciding whom to take on a date, to complex legal and judicial matters such as predictive policing. ... Read the full article

2. April 2019No Comments

Avoiding The Wrong MVP Approach

Yet, many at this 120-year-old insurance company weren’t convinced. They thought it could never work. The innovation team’s idea was conceptually simple: The insurance company’s claims adjusters use photographs to assess the damage and fill out claims reports. ... Read the full article

2. April 2019No Comments

4 Reasons Talented Employees Don’t Reach Their Potential

No matter how talented someone might be, there is no guarantee that their talents will translate into top performance. ... Read the full article

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Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.