13. July 2020No Comments

Design is not about solving problems

Well, now there’s a hot take huh. But let me explain. I think one of my shortcomings when it comes to design is this: I always want to fix the problem. I want to have the perfect idea, the perfect design doc, ready to go and implement right this second. But wait... ... Read the full article

9. July 2020No Comments

Time to Kill the Take-Home Design Test

It’s happened again, another designer, another design challenge, another squandered 10 hours. Isn’t it about time we put an end to this useless time-waster? ... Read the full article

3. July 2020No Comments

Design has an empathy problem: white men can’t design for everyone

IDEO is one of the most well known and successful design consultancies in the world. But in recent days they’ve gotten pushback on Instagram for their record on diversity and the state of diversity in design in general. ... Read the full article

19. June 2020No Comments

How Holocracy, Transparency & Feedback Overcome Bad Management

The concept of hierarchy has earned a bit of a bad name in software circles. ... Read the full article

16. June 2020No Comments

Covid-19 has blown apart the myth of Silicon Valley innovation

Forgetting for a moment that this is coming from the same guy who famously explained in 2011 “why software is eating the world,” Andreessen, an icon of Silicon Valley, does have a point. ... Read the full article

17. May 2020No Comments

COVID-19: the ultimate Design Thinking use case

Anyone can publish on Medium per our , but we don’t fact-check every story. For more info about the coronavirus, see . ... Read the full article

13. May 2020No Comments

DesignOps or UX Strategy or Design Management or Design Leadership?

It looks like “DesignOps” is about to outshine other terms to describe digital product design management. The term has appeared more and more in recent years. Now it is riding the wave of a hype cycle with the release of the “DesignOps Handbook” by InVision. ... Read the full article

25. April 2020No Comments

How to overcome design by committee

ave you ever experienced a design review that went rogue? Everyone in the room has a different opinion about what the design should look like, nobody is happy with what they are seeing. ... Read the full article

25. April 2020No Comments

How to be more strategic?

How to be more strategic?Reimagining UX strategy and the role of researchers. · 8 min readhttps://icons8. ... Read the full article

4. April 2020No Comments

Why numbers can deceive you in usability testing

vividly remember interviewing a participant for the first time. Riddled with leading questions, it was a subpar experience for all parties involved. By the fourth participant, something hard to explain happened, I could predict what the next person would do. ... Read the full article

Get in touch,

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.