4. June 2019No Comments

A Study of More Than 250 Platforms Reveals Why Most Fail

Platforms have become one of the most important business models of the 21st century. In our newly-published book, we divide all platforms into two types: Innovation platforms enable third-party firms to add complementary products and services to a core product or technology. ... Read the full article

29. May 2019No Comments

The anatomy of a non-intrusive, GDPR-compliant Cookie message

Last week I read this great article: Privacy UX: Better Cookie Consent Experiences (by Vitaly Friedman). He wrote about how today’s cookie messages are non-compliant, because they are too complex, too persuasive and too obtrusive. I recommend reading his solid article first. ... Read the full article

29. May 2019No Comments

Ego & Agile: both brought me to the brink of failure

In 2014, I started my first business, BackTracker, wanting to bask in the glory of being the next big thing. But my ego drew the company to the brink of failure, as I failed to listen to others, failed to focus, & failed to adapt. ... Read the full article

29. May 2019No Comments

How can a Designer become a Leader?

Disclaimer! What you’re about to read is based on my experience, specifically things that have given me good results. I don’t claim to have it all figured out, there’s still a long way for me to go, regardless of that I thought it could be interesting to share my learnings up until this point. ... Read the full article

25. May 2019No Comments

Designing for Appropriate Interaction

Our devices are socially awkward by design. Still, little has had a bigger effect on society over the last decade than smartphones and the second-order effects they caused. Over the next decade, as… ... Read the full article

22. May 2019No Comments

MVP: the reality of the modern term

Today so many product teams start their products with an MVP version but, unfortunately, often they don’t realize what does it mean to work with the MVP. And therefore there are many mistakes during the process. Some of them could cost enough money and team resources. ... Read the full article

22. May 2019No Comments

Der Daten-Egoismus hält Startups auf

Metropolen stecken im Dilemma: Einerseits wollen sie weniger Verkehr in den Städten und dazu etwa Autos verbannen. Anderseits haben sie kaum Erfahrungen mit den neuen Mobilitätsangeboten von privaten Anbietern. ... Read the full article

20. May 2019No Comments

‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

When a design serves a large and varied population of users, stakeholders sometimes direct that the design must target “everyone. ... Read the full article

16. May 2019No Comments

How Apple Is Giving Design A Bad Name

Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. ... Read the full article

15. May 2019No Comments

I wrote the book on user-friendly design. What I see today horrifies me

More people than ever are living long, healthy lives. According to the U.S. Department of Health and Human Services, the average life expectancy is 78.6 years for men and 81.1 for women. More relevant, however, is that as people grow older, their total life expectancy increases. ... Read the full article

Get in touch,

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.