20. January 2020No Comments

Digitalisierung: Aber das Faxgerät muss bleiben!

"Auf digitale Prozesse umstellen" ist leicht gesagt, aber in vielen Firmen ein komplexes Unterfangen. Viele Mitarbeiter und Chefs lieben ihre analogen Arbeitsmethoden und fürchten Veränderungen. Andere wiederum digitalisieren ohne Sinn und Verstand und blasen ihre Prozesse unnötig auf. ... Read the full article

14. January 2020No Comments

Sustainable UX: How Designers Can Help Make a Positive Impact on the Environment

The North Pole will be ice-free in about 10 years. Ocean currents are shifting, which threatens Europe with weather chaos. Shifting rainfall and collapsing agriculture drives conflicts around the globe. ... Read the full article

14. January 2020No Comments

The league of evil designers

“So, you want to join the league of evil designers? Come in, sit down. Is the chair uncomfortable? Good. Let’s go through your application. Ah, 2 years in online casinos? Not bad. ... Read the full article

14. January 2020No Comments

The Feedback Fallacy

Managers today are bombarded with calls to give feedback—constantly, directly, and critically. But it turns out that telling people what we think of their performance and how they can do better is not the best way to help them excel and, in fact, can hinder development. ... Read the full article

14. January 2020No Comments

Design & Data: defining a problem ecosystem

Without a clearly stated problem, projects are subject to plot twists (follow the rabbit), never-ending stories (scope, anyone?), and poor ROIs (ill-defined outcomes). ... Read the full article

13. January 2020No Comments

The Opportunity Backlog Framework: A User-Focused Alternative To The Product Roadmap

Most of us are familiar with product roadmaps: documents that depict the release cadence of a series of features & functions in order to eventually arrive at an overall product vision. ... Read the full article

4. January 2020No Comments


About 12 years ago, I co-founded a startup called Basecamp: A simple project collaboration tool that helps people make progress together, sold on a monthly subscription. It took a part of some people’s work life and made it a little better. ... Read the full article

27. December 2019No Comments

Using A Period Tracking App? This Is Where All Your Personal Info Goes

Half of the world’s population has a menstrual cycle, yet it still triggers shock when our periods turn up unannounced each month. So it’s no surprise that many women have turned to period tracking apps on their smartphones to diarise their monthly cycles. ... Read the full article

21. December 2019No Comments

How co-design can shape big companies from the inside

This is the transcript of a talk I gave in October 2019 in Bologna for the XIII Summit Italiano di Architettura dell’Informazione, organised by Architecta. ... Read the full article

2. December 2019No Comments

Killt eure Innovation-Labs!

Fast jeder ernst zu nehmende deutsche Konzern hat eins und auch der Mittelstand zieht nach: Warum sind Innovation-Labs oftmals mehr Schein als Sein und was ist die Alternative? ... Read the full article

Get in touch,

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.