15. August 2021No Comments

The most popular design thinking strategy is BS

The ‘How might we’ design prompt is insidious, and it’s time to bury it. long ReadHarvard Business Review lauds the collaborative prompt “How might we” (HMW) as the “one secret phrase that all top innovators use. ... Read the full article

28. July 2021No Comments

Everyone in Your Organization Needs to Understand AI Ethics

Many organizations have come around to seeing the business imperative of an AI ethical risk program. ... Read the full article

25. July 2021No Comments

Be a Better Ally

In the United States and many other parts of the world, we’re finally engaging in substantive conversations about a once untouchable issue: white male privilege. ... Read the full article

25. July 2021No Comments

I helped pioneer UX design. What I see today disturbs me

Where did we go wrong? 7 minute ReadWhen user experience design broke out of the research labs and into a full-blown industry 20 years ago, the future looked so bright. ... Read the full article

25. July 2021No Comments

5+ easy AI-powered tools to automate boring tasks in UX/UI projects

My profession as a (UX/UI) designer evolved over time, as did the technologies and tools I use in my practice. It started back in the days with a lot of HTML/CSS, switched to graphic design software like Photoshop, then to Sketch and now with browser-based and collaborative tools like Figma. ... Read the full article

25. July 2021No Comments

The vanishing designer

UX design in the age of standardization. ... Read the full article

23. July 2021No Comments

Design Leadership: On trust and empowerment

This is the third in a series of articles on the subject of design leadership (here are the first and second installments). ... Read the full article

19. July 2021No Comments

Design Leadership: On belonging and loneliness

In this article, I’m revisiting my earlier leadership series to cover the topic of belonging and loneliness in design leadership. It’s something we’ve likely all experienced at one time or another and is born out of a disconnect between you, as a leader, and those we work with. ... Read the full article

19. July 2021No Comments

Build Your Reputation as a Trustworthy Leader

I recently had to deliver feedback to an executive, let’s call him Gabe, based on data I’d collected. He found this painfully difficult to hear: “People struggle to trust you.” His defensiveness was intense. ... Read the full article

15. July 2021No Comments

Forget Coding: Writing Is Design’s “Unicorn Skill”

In a new report, John Maeda explains why writing is a must-have skill for designers. ... Read the full article

Get in touch,

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.