23. June 2019No Comments

The Agile Human Centered Design Toolkit—a set of methods to create high value, customer-first product definition

As consumerism grows and consumer technology advances in parallel, user expectations of the services in their lives continue to increase. ... Read the full article

22. June 2019No Comments

Tesla’s UX is too far ahead to make sense (now)

Yesterday and today I finally had a chance of testing a Tesla Model 3. More than the driving experience, I was interested in the UX relatively to the 15 inches touchscreen that dominates the dashboard. FIFTEEN INCHES TOUCHSCREEN, let that sink for a moment. ... Read the full article

17. June 2019No Comments

The Tipping Point: Who is best placed to do strategic design?

We hear a lot about Design Thinking, Strategic Design and Service Design. I’m not going to go into the potential danger that this democratisation of design is bringing to the wider Design industry —… ... Read the full article

11. June 2019No Comments

First Rule of Usability? Don’t Listen to Users

In past years, the greatest usability barrier was the preponderance of cool design. Most projects were ruled by usability opponents who preferred complexity over simplicity. As a result, billions of dollars were wasted on flashy designs that were difficult to use. ... Read the full article

11. June 2019No Comments

Why User Interviews Fail

User interviews are an important generative method for UX. Generative methods (like interviews and focus groups) produce knowledge. In contrast, evaluative methods (like a usability test of a draft design) test hypotheses. When interviews are done well, we learn about our users’: ... Read the full article

4. June 2019No Comments

Ethical Design — A Road Paved with Good Intentions

Explores ethical issues where designers have the best intention, but inadvertently encounter ethically questionable situations ... Read the full article

4. June 2019No Comments

Successful Innovation Labs Have These Four Things in Common

Culture is probably the biggest differentiator between the lab and the parent organization. Labs must produce radically new ideas, and a creative culture that can produce such ideas looks very different from a culture built to optimize. ... Read the full article

4. June 2019No Comments

A Study of More Than 250 Platforms Reveals Why Most Fail

Platforms have become one of the most important business models of the 21st century. In our newly-published book, we divide all platforms into two types: Innovation platforms enable third-party firms to add complementary products and services to a core product or technology. ... Read the full article

29. May 2019No Comments

The anatomy of a non-intrusive, GDPR-compliant Cookie message

Last week I read this great article: Privacy UX: Better Cookie Consent Experiences (by Vitaly Friedman). He wrote about how today’s cookie messages are non-compliant, because they are too complex, too persuasive and too obtrusive. I recommend reading his solid article first. ... Read the full article

29. May 2019No Comments

Ego & Agile: both brought me to the brink of failure

In 2014, I started my first business, BackTracker, wanting to bask in the glory of being the next big thing. But my ego drew the company to the brink of failure, as I failed to listen to others, failed to focus, & failed to adapt. ... Read the full article

Get in touch,
hello[aet]thomas-otto.net

Thomas Otto is a User Experience Designer in Berlin, Germany. As an experienced designer he is working on digital projects in the fields of user research, interaction design and data strategy.